Privacy Policy

Last Updated: June 25, 2026

At Watersavers Turf, a division of Watersavers Irrigation, Inc. (“Watersavers Turf,” “we,” “us,” or “our”), your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit watersaversturf.com (the “Site”), contact us, use our live chat feature, or engage with our services.

This policy applies to California residents and all other Site visitors. By using the Site, you acknowledge the practices described below.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily share with us, including when you:

• Submit a contact or estimate request form
• Email or call us
• Sign up for our newsletter or SMS communications
• Use our live chat feature (Apex Live Chat)
• Visit one of our Bay Area showrooms or warehouses

This may include your name, email address, phone number, mailing address, project details, and payment information.

1.2 Live Chat

Our Site offers a live chat service powered by Apex Live Chat. When you use live chat, the contents of your conversation may be recorded and stored for quality assurance, staff training, and service improvement purposes. By initiating a chat session, you consent to this recording. If you do not wish your chat to be recorded, please contact us by phone or email instead.

1.3 Information Collected Automatically

When you visit our Site, we and our third-party partners automatically collect technical and usage data through cookies and similar technologies, managed through our consent management platform (WPConsent). This may include:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, links clicked, and time on Site
• Referring website, search terms, or ad campaign source
• Interactions with embedded maps or social features

For the complete list of cookies used on this Site, including names, categories, purposes, and durations, please see our Cookie Policy at watersaversturf.com/cookie-policy.

1.4 Information from Third Parties

We may receive limited information from service providers such as Google Analytics, Meta (Facebook), and Google Maps, solely to operate and improve our services and marketing.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and prepare turf estimates
• Process orders and coordinate delivery
• Operate and improve the Site and our services
• Conduct analytics to understand how visitors use the Site
• Serve relevant ads on third-party platforms (including Meta) based on Site visits, where you have consented to Marketing cookies
• Display location maps via Google Maps
• Send newsletters, product updates, or promotional communications (with opt-out available)
• Protect against spam and fraud via Cloudflare Turnstile
• Comply with legal obligations

We do not use your personal information for automated decision-making that produces legal or similarly significant effects on you.

3. Cookies and Consent Management (WPConsent)

We use WPConsent to give you meaningful control over cookies on your device. When you first visit the Site, a consent banner allows you to accept or decline cookies by category. Your preferences are stored in the wpconsent_preferences cookie (30 days) and can be updated at any time via the “Manage Cookies” link on the Site.

This Site uses the following cookie categories:

Essential Cookies

Required for the Site to function. Cannot be disabled.

• wpconsent_preferences — Stores your cookie consent choices. Duration: 30 days.
• cf_clearance — Set by Cloudflare Turnstile for spam and bot prevention. Duration: 30 minutes to 24 hours depending on configuration.
• comment_author, comment_author_email, comment_author_url — Set when submitting a comment, to track your session. Duration: Session.

Statistics Cookies (consent required)

Used to understand how visitors use the Site via Google Analytics. Only set with your consent.

• _ga, _ga_ — Identifies unique users. Duration: 2 years.
• _gid — Identifies users for 24 hours after last activity.
• _gat — Throttles Google Analytics request rate. Duration: 1 minute.
• _gali — Tracks which links are clicked. Duration: 30 seconds.
• _gac_ — Stores ad campaign information; shared with Google Ads when accounts are linked. Duration: 90 days.
• __utma, __utmb, __utmc, __utmt, __utmv, __utmx, __utmz — Legacy Google Analytics identifiers used to track sessions, traffic sources, and A/B tests. Durations vary from session to 2 years.

Marketing Cookies (consent required)

Used to show relevant advertising on third-party platforms based on your visits to this Site.

• _fbp — Facebook Pixel. Used to track users across sessions for ad targeting. Duration: 3 months.
• _fbc — Facebook Click ID. Records the last ad click that brought you to the Site. Duration: 12 months.
• fr — Facebook. Used to deliver, measure, and improve the relevance of ads. Duration: 3 months.
• OGPC — Google Maps. Stores user preferences while viewing Google mapped pages. Duration: Session.
• Other Google Maps cookies — Used to activate and track Google Maps functionality embedded on the Site.

Marketing cookies are only active if you opt in via the consent banner. You can withdraw consent at any time.

4. Sharing and Disclosure of Your Information

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

• Service providers: Vendors who help us operate the Site and deliver services (e.g., live chat provider Apex Live Chat, payment processors, delivery coordinators, email platforms). These providers are contractually prohibited from using your data for any purpose beyond their service to us.
• Advertising partners: When you consent to Marketing cookies, Meta (Facebook) and Google may receive data to serve relevant ads. See their respective privacy policies at facebook.com/privacy/policy and policies.google.com/privacy.
• Legal compliance: We may disclose information when required by law, court order, or to protect the safety of Watersavers Turf, our customers, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, information may transfer as part of that transaction. We will notify you via the Site if this occurs.

SMS consent and phone numbers collected for SMS purposes will not be shared with any third party for marketing purposes under any circumstances.

5. How We Protect Your Information

We implement reasonable technical and organizational safeguards to protect your personal information, including:

• Encryption of sensitive data (such as payment information) in transit via SSL/TLS
• Access controls limiting employee access to personal information on a need-to-know basis
• Secure server and computing environments

No method of electronic storage or transmission is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

6. Google Analytics and Meta (Facebook) Advertising

We use Google Analytics to analyze how visitors interact with our Site. With your consent, Google Analytics may set cookies to collect anonymized usage information. You may opt out using the Google Analytics Opt-Out Browser Add-On at tools.google.com/dlpage/gaoptout.

With your consent to Marketing cookies, the Facebook Pixel allows Meta to show you relevant Watersavers Turf ads on Facebook, Instagram, and the Meta network based on your visit to our Site. Meta’s data practices are governed by Meta’s Privacy Policy. You can manage your Meta ad preferences at facebook.com/ads/preferences.

These Marketing cookies are not set unless you opt in. You may withdraw consent at any time via the “Manage Preferences” link.

7. Your Choices and Opt-Out Rights

• Cookies: Manage preferences via the WPConsent banner or your browser’s cookie settings.
• Google Analytics: Use the opt-out add-on at tools.google.com/dlpage/gaoptout.
• Meta advertising: Adjust preferences at facebook.com/ads/preferences.
• Email communications: Every marketing email includes an Unsubscribe link.
• SMS communications: Reply STOP to any SMS from us to unsubscribe.
• Live chat recording: If you prefer not to have your chat recorded, contact us by phone at 1-844-974-8873 or by email at info@watersaversturf.com.
• Access, correction, or deletion requests: Contact us as described in Section 9.

8. Links to Third-Party Websites

Our Site may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before sharing personal information.

9. Contact Us

For questions, concerns, or California privacy rights requests, please contact us:

Watersavers Turf (a division of Watersavers Irrigation, Inc.)

Phone: 1-844-WSI-TURF (844-974-8873)

Email: info@watersaversturf.com

Website: watersaversturf.com/turf-estimate-contact-us/

Mail: 4316 Redwood Hwy., Ste. 100, San Rafael, CA 94903

For California privacy rights requests, please write “California Privacy Request” in the subject line or at the top of your letter. We will respond within 45 days.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or cookie usage. When we do, we will update the “Last Updated” date at the top of this page and post the revised policy on the Site.

Continued use of our Site after any changes constitutes your acceptance of the updated policy.